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Tuesday, December 1, 2009

Robbie Gonzalez Dow Investing in CA's Future Report (2007)

Lets start here..great report, no need to reinvent the wheel. Lets pull from that to develop our strategies. Copies can be found online (reports, materials).
Robbie goes over to show that this is how we can improve breastfeeding in CA. Steps that must be taken within the Dept of PH, made from former BPAC through 2007.
Lets look at these in no particular order:
Professional Education (training, continuing education, adopt legislation requiring education)
Health Care Systems (all CA women have education to BF, ensure all hospitals and clinics support exclusive BF for first 6 months, assessment and intervention in the first weeks postpartum, program should support mothers to BF, insurance plans should find way to reimburse BF services)
Public Education (incorporate infant feeding into all levels of education, promote positive images of BF, eliminate bottles as icon representing infants, consumer guide on hospitals looking at rates as well as for doctors offices, support BF promotion through local coalitions)
Mother to mother (culturally sensitive and linguistically appropriate education, effective models of this support, make sure these supporters receive training, availability of programs and knowledge of, establish and maintain communication of these programs, provide recognition for outstanding programs)
Workplace (improve legislation, encourage BF friendly environments, encourage all business and educational sites to provide lactation accommodation, license info for child care providers)
Assessment and Research (keep up wiht this info and look at within when changes occur, ways to overcome barriers we hear about, collect data related to excellence indicators at local and regional levels, support research and healthcare system in deterring women from exclusive breastfeeding, develop tools for professional and para-professional who are at risk and need help, evaluate cost effectiveness of BF, develop mechanisms for all of these)

So where do we go says Robbie?? We come here! We can coordinate at all levels of what we are doing. Lets give oversight. We are such a diverse place....lets address this in all areas of breastfeeding...and of course the big area we all know...$$$$$!!! Think about can we even do what we are thinking? Do we need to change strategies.
We will increase our breastfeeding rates. Look at who is here...we can do this together.

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